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Greg Muller (Managing Director)


With over 20 years of experience in the fitness industry Greg Muller began his career as a Physical Training Instructor in the New Zealand Military. He has worked with New Zealand elite force soldiers and held the position of Director of the Joint Services Physical Education and Recreational School. Since leaving the military Greg has worked in New Zealand, Japan and Ireland with professional athletes and sports teams as an athletic performance trainer.

Greg is highly trained and qualified in the strength, conditioning and human performance field having trained directly under a number of the world’s elite human performance and strength and conditioning specialists. He is qualified in sports nutrition, strength and conditioning, sports rehabilitation, sports medicine, lifestyle coaching, sports massage and a multitude of other allied and holistic health modalities. In 2009 Greg had the vision to combine all his training and knowledge develop the Pure Athlete range. The key requirement of these products for athletes and active people were that they were not only good for the body but also good for recovery and performance.
Contact Greg on +353-868918324 or email
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